Persuasive strategy in military speeches “A speech by Abu Ubaida, the military spokesman for the Martyr Izz al-Din al-Qassam Brigades, as an example”

Abstract

This study seeks to study the persuasive strategies in the speeches of Abu Ubaida, the official spokesman for the Al-Qassam Brigades, to determine the extent to which the mechanisms of the directive strategy are evident in communication between recipients with their different cultures, the diversity of their demographic geography, and the extent of Abu Ubaida’s rhetorical ability to persuade and influence his recipients, and his ability to harmonize these The strategy with the context in which it is presented, based on the pragmatic approach, which is concerned with studying linguistic activity and its relationship with its user. The study produced a set of results, the most important of which is that Abu Ubaidah employed these speeches as a communication strategy that affects the recipient, and its means is language and its goal is persuasion.