Preaching Methods Used on the Pages of the Most Prominent Contemporary Preachers (Facebook and X)

Abstract

This study examines influential preaching models within the Arab community, represented by the preachers Mustafa Hosny and Muhammad Ratib Al-Nabulsi. As for the broader non-Muslim audience, Zakir Naik stands out as the most prominent figure, taking it upon himself to invite non-Muslims to Islam and correct misconceptions about the religion. The study aimed to identify the preaching tools used on the Facebook and X pages of prominent contemporary preachers and to highlight the specific methods employed on their platforms through a review of their accounts on both platforms. The study reached several key findings, the most notable of which is that contemporary preachers utilize a wide and diverse range of preaching methods. This reflects their belief in the importance and effectiveness of such tools in delivering religious messages. Whether written, spoken, or visual, these forms carry the art of influence the ultimate goal pursued by these preachers. The preaching tools displayed on their pages align with the methodologies they adopt and prove effective in applying both traditional and modern approaches to Islamic outreach (da'wah). All preachers in the study sample were found to utilize every available feature on Facebook and X-be it visual, audio, or written-taking into account the conditions, preferences, and needs of their target audiences, and paying close attention to the demographic groups they aim to reach with their message.