The Influence of Electronic Word of Mouth in Social Media on Yemeni Consumers’ Purchase Intentions. Humanities and Educational Sciences Journal, [S. l.], n. 48, p. 911–936, 2025. DOI: 10.55074/hesj.vi48.1514. Disponível em: http://hesj.org/ojs/index.php/hesj/article/view/1514. Acesso em: 28 jul. 2026.