The Influence of Electronic Word of Mouth in Social Media on Yemeni Consumers’ Purchase Intentions

Abedi, E., Ghorbanzadeh, D., & Rahehagh, A. (2020). Influence of eWOM information on consumers’ behavioral intentions in mobile social networks: Evidence of Iran. Journal of Advances in Management Research, 17(1). 84-109. https://doi.org/10.1108/JAMR-04-2019-0058

Akbıyık, A., & Uğur, N. G. (2020). Fundamentals of electronic word of mouth. In S. Loureiro & H. Kaufmann (Eds.), Exploring the power of electronic word-of-mouth in the services industry (pp. 1-17). IGI Global. https://doi.org/10.4018/978-1-5225-8575-6.ch001

Alrayyes, S., & Taşkın, N. (2022). The impact of social media websites on customers’ purchase intention in New Zealand. Yönetim Bilimleri Dergisi, 20(44), 299-328. https://doi.org/10.35408/comuybd.888699

Alsoud, M., Al-Muani, L., & Alkhazali, Z. (2022). Digital platform interactivity and Jordanian social commerce purchase intention. International Journal of Data and Network Science, 6(2), 285-294. http://dx.doi.org/10.5267/j.ijdns.2022.1.009

Babić Rosario, A., de Valck, K., & Sotgiu, F. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. Journal of the Academy of Marketing Science, 48(3), 422-448. https://doi.org/10.1007/s11747-019-00706-1

Bartschat, M., Cziehso, G., & Hennig-Thurau, T. (2022). Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media. Journal of Business Research, 141, 393-409. https://doi.org/10.1016/j.jbusres.2021.11.035

Bhat, N. (2020). The influence of electronic word of mouth (eWOM) on consumers purchase intention: A review and analysis of the existing literature. IOSR Journal of Engineering, 10(6), 27-36. https://www.iosrjen.org/pages/volume10-issue6.html

Bilal, M., Jianqiu, Z., Dukhaykh, S., Fan, M., & Trunk, A. (2021). Understanding the effects of eWOM antecedents on online purchase intention in China. Information, 12(5), 192. https://doi.org/10.3390/info12050192

Dada, A. (2021). Exploring the influence of electronic word-of-mouth (eWOM) on intention to share-wallet: A study of UK retail banking customer using the Theory of Planned Behaviour (TPB) [Doctoral dissertation, Cardiff Metropolitan University]. https://doi.org/10.25401/cardiffmet.14192363.v1

Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461-470. https://doi.org/10.1016/j.dss.2012.06.008

Chu, S.-C., & Kim, J. (2018). The current state of knowledge on electronic word-of-mouth in advertising research. International Journal of Advertising, 37(1), 1-13. https://doi.org/10.1080/02650487.2017.1407061

Erkan, I. (2016). The influence of electronic word of mouth in social media on consumers’ purchase intentions [Doctoral dissertation, Brunel University of London]. https://bura.brunel.ac.uk/handle/2438/12972

Farzin, M., & Fattahi, M. (2018). eWOM through social networking sites and impact on purchase intention and brand image in Iran. Journal of Advances in Management Research, 15(2). 161-183. https://doi.org/10.1108/JAMR-05-2017-0062

Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach (1st ed.). Taylor and Francis Group. https://doi.org/10.4324/9780203838020

Hair, J., Black, W., Babin, B., & Anderson, R. (2019). Multivariate Data Analysis (8th ed.). UK: Cengage Learning.

Hollan, J. (2022). Appalachians’ Intentions to Use Online and In-Person Counseling [Doctoral dissertation, University of Kentucky]. https://doi.org/10.13023/etd.2022.020

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2023). Consumer behavior (8th ed.). USA: Cengage Learning.

Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behavior. Frontiers in Psychology, 8, 1256. https://doi.org/10.3389/fpsyg.2017.01256

Ilieva, G., & Boteva, D. (2023). Effects of electronic word-of-mouth (eWOM) drivers on customers' behaviour. Eastern Journal of European Studies, 14, 58-78. https://doi.org/10.47743/ejes-2023-SI04

Ismagilova, E., Slade, E. L., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of electronic word of mouth communications on intention to buy: A meta-analysis. Information Systems Frontiers, 22(5), 1203-1226. https://doi.org/10.1007/s10796-019-09924-y

Iqbal, A., Khan, N. A., Malik, A., & Faridi, M. R. (2020). E-WOM effect through social media and shopping websites on purchase intention of smartphones in India. Innovative Marketing, 18(2), 13-25. https://doi.org/10.21511/im.18(2).2022.02

Kawade, V. A. (2020). Survey of buying behavior of towards small car segment in Chandrapur. International Journal of Interdisciplinary Innovative Research & Development (IJIIRD), 4(2), 336-341. http://ijiird.com

Khwaja, M. G., Mahmood, S., & Zaman, U. (2020). Examining the effects of eWOM, trust inclination, and information adoption on purchase intentions in an accelerated digital marketing context. Information, 11(10), 478. https://doi.org/10.3390/info11100478

Kotler, P., Armstrong, G., & Balasubramanian, S. (2023). Principles of Marketing (19th ed.). UK: Pearson.

Lee, K. Y., & Choi, H. (2019). Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables. Computers in Human Behavior, 94, 9-18. https://doi.org/10.1016/j.chb.2018.12.025

Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96. https://doi.org/10.1509/jm.15.0420

Leong, C.-M., Loi, A.M.-W., & Woon, S. (2022). The influence of social media eWOM information on purchase intention. Journal of Marketing Analytics, 10, 145-157. https://doi.org/10.1057/s41270-021-00132-9

Liu, H., Shaalan, A., & Jayawardhena, C. (2022). The impact of electronic word-of-mouth (eWOM) on consumer behaviours. In A. Hanlon, T. L. Tuten (Eds.), The SAGE handbook of digital marketing (pp. 136-158). SAGE Publications. https://doi.org/10.4135/9781529782509

Mahmood, S., Khwaja, M. G., & Jusoh, A. (2019). Electronic word of mouth on social media websites: Role of social capital theory, self-determination theory, and altruism. International Journal of Space-Based and Situated Computing, 9(2), 74-89. https://doi.org/10.1504/ijssc.2019.104217

Makudza, F., Mugarisanwa, C., & Siziba, S. (2020). The effect of social media on consumer purchase behaviour in the mobile telephony industry in Zimbabwe. Dutch Journal of Finance and Management, 4(2), Article em0065. https://doi.org/10.29333/djfm/9299

Malter, M. S., Holbrook, M. B., Kahn, B. E., Parker, J. R., & Lehmann, D. R. (2020). The past, present, and future of consumer research. Marketing Letters, 31(2), 137-149. https://doi.org/10.1007/s11002-020-09526-8

Mehyar, H., Saeed, M., Baroom, H., Aljaafreh, A., & Al-Adaileh, R. (2020). The impact of electronic word of mouth on consumers purchasing intention. Journal of Theoretical and Applied Information Technology, 98(2). 183-193. http://www.jatit.org/volumes/Vol98No2/2Vol98No2.pdf

Mohsen, A. R. (2017). The effect of the electronic spoken word on the customers' choice of the hotel: An empirical study on the customers of five-star hotels in the Red Sea. The Egyptian Journal for Commercial Studies, 41(4). 189-235. http://search.mandumah.com/Record/958344

Moslehpour, M., Ismail, T., Purba, B., & Wong, W.-K. (2022). What makes GO-JEK go in Indonesia? The influences of social media marketing activities on purchase intention. Journal of Theoretical and Applied Electronic Commerce Research, 17(1), 89-103. https://doi.org/10.3390/jtaer17010005

Mothersbaugh, D. L., Hawkins, D. I., Kleiser, S. B., Mothersbaugh, L. L., & Watson, C. F. (2020). Consumer behavior: Building marketing strategy (4th ed.). USA: McGraw-Hill Education.

Mu, J. (2023). The impact of social media marketing on consumers’ purchasing intention. Frontiers in Business, Economics and Management, 10(3), 95-97. https://doi.org/10.54097/fbem.v10i3.11455

Ng, X.-Y., & Goh, Y.-N. (2022). Attitude towards eWOM and purchase intention: Exploring the effect of central and peripheral cues. Malaysian Journal of Consumer and Family Economics, 28, 434-465. https://majcafe.com/wp-content/uploads/2022/11/Vol-28-Paper-18.pdf

Ngo, T. T., Bui, C. T., Chau, H. K., & Tran, N. P. (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon, 10(11), Article e32168. https://doi.org/10.1016/j.heliyon.2024.e32168

Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries–a case of (UAE). Journal of Islamic Marketing,10(3). 759-767. https://doi.org/10.1108/JIMA-03-2018-0059

Park, T. (2020). How information acceptance model predicts customer loyalty? A study from perspective of eWOM information. The Bottom Line, 33(1), 60-73. https://doi.org/10.1108/bl-10-2019-0116

Pride, W. M., & Ferrell, O. C. (2022). Foundations of Marketing (9th ed.). USA: Cengage Learning.

Redler, J. (2022). Marketing: Principles of customer-centric business management. Germany: Berliner Wissenschafts-Verlag.

Reina Paz, M. D., & Rodríguez Vargas, J. C. (2023). Main theoretical consumer behavioural models. A review from 1935 to 2021. Heliyon, 9(3), Article e13895. https://doi.org/10.1016/j.heliyon.2023.e13895

Renu, B. S., & Gupta, V. (2020). The influence of social media on consumer purchase intention. International Journal of Scientific & Technology Research - IJSTR.ORG, 9(3), 3136-3142. https://mail.ijstr.org

Roy, P., & Datta, D. (2022). Theory and models of consumer buying behaviour: A descriptive study. SSRN Electronic Journal, XI(VIII), 206-217. https://doi.org/10.2139/ssrn.4205489

Sánchez Torres, J., Arroyo-Cañada, F., Solé-Moro, M., & Argila-Irurita, A. (2018). Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain. Accounting & Management, 63(4), Article e61. http://dx.doi.org/10.22201/fca.24488410e.2018.1428

Sathyanarayana, S., & Mohanasundaram, T. (2024). Fit Indices in Structural Equation Modeling and Confirmatory Factor Analysis: Reporting guidelines. Asian Journal of Economics, Business and Accounting, 24(7), 561–577. https://doi.org/10.9734/ajeba/2024/v24i71430

Santos, S., & Gonçalves, H. M. (2021). The consumer decision journey: A literature review of the foundational models and theories and a future perspective. Technological Forecasting and Social Change, 173, 121117. https://doi.org/10.1016/j.techfore.2021.12111

Sardar, A., Manzoor, A., Shaikh, K. A., & Ali, L. (2021). An empirical examination of the impact of eWOM information on young consumers’ online purchase intention: mediating role of eWOM information adoption. SAGE Open. https://doi.org/10.1177/21582440211052547

Schiffman, L. G., & Wisenblit, J. L. (2019). Consumer Behavior (12th ed.). UK: Pearson.

Sheeran, P., & Webb, T. L. (2016). The intention–behavior gap. Social and personality psychology compass, 10(9), 503-518. https://doi.org/10.1111/spc3.12265

Shi, N. P., & Ismail, S. N. (2021). Social media influences on purchase intention among youth in Malaysia. Research in Management of Technology and Business, 2(1), 259-272. https://doi.org/10.30880/rmtb.2021.02.01.019

Smith, P. R., & Zook, Z. (2020). Marketing communications: Integrating online and offline, customer engagement and digital technologies (7th ed). Kogan Page.

Sohaib, M., Hui, P., Akram, U., Akram, Z., & Bilal, M. (2018). How non-economic motivations affect electronic word-of-mouth: Evidence from Chinese social media. International Journal of Information Systems and Change Management, 10(4), 311-332. https://doi.org/10.1504/IJISCM.2018.10019730

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). UK: Pearson.

Stone, R. J. (2020). Determinants of influence in electronic word of mouth communication within Facebook [Doctoral dissertation, University of Birmingham]. https://etheses.bham.ac.uk/id/eprint/10429/

Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: An integrated approach to knowledge Adoption. Information Systems Research, 14(1), 47-65. https://doi.org/10.1287/isre.14.1.47.14767

Tien, D. H., Amaya Rivas, A. A., & Liao, Y.-K. (2019). Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites. Asia Pacific Management Review, 24(3), 238-249. https://doi.org/10.1016/j.apmrv.2018.06.003

Tueanrat, Y., Papagiannidis, S., & Alamanos, E. (2021). Going on a journey: A review of the customer journey literature. Journal of Business Research, 125, 336–353. https://doi.org/10.1016/j.jbusres.2020.12.028

Tuten, T. L. (2020). Principles of marketing for a digital age. UK: SAGE Publications.

Verma, D., Dewani, P. P., Behl, A., & Dwivedi, Y. K. (2023). Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective. Computers in Human Behavior, 143, 107710. https://doi.org/10.1016/j.chb.2023.107710

Yaseen, S., & Jusoh, N. (2021). The influence of electronic word of mouth in social media on consumers' purchasing intentions in Jordan. Ilkogretim Online, 20(4). 850-857. https://doi.org/10.17051/ilkonline.2021.04.92

Zaraket, S. (2020). Consumer behaviour and social network sites: The Impact of Negative Word of Mouth. USA: Routledge.

Zayed, M. F., Gaber, H. R., & El Essawi, N. (2022). Examining the factors that affect consumers’ purchase intention of organic food products in a developing country. Sustainability, 14(10), 5868. https://doi.org/10.3390/su14105868