Foreseeing the future of Saudi women in light of Vision 2030 and international conventions: An analytical study of models of media linguistic discourse

Abstract

The study focuses on analyzing the language of the Saudi media discourse and the titles of its articles aimed at empowering women in light of the Kingdom's Vision 2030 and international charters and conventions, given the effective role played by the media in influencing members of society towards the unlimited empowerment of Saudi women, as Goal (17) of the Sustainable Development Goals aims to work through global partnerships, international charters and conventions. The problem of the study lies in determining the linguistic frameworks through which the Saudi media seeks to spread its media message that affect the recipient through a random sample of (articles) during the period from (2016-2024), and the descriptive method was used with its tools such as: the semantic field analysis tool, and the proof path tool, a goal to reach The linguistic mechanisms pursued by the media in his speech, and it turned out that the planning content of the vision benefited from the development goals, and was keen to implement the items contained in the charters related to their rights from the beginning of compliance with them, so he tried to use the language of the discourse directed to achieve them and contributed to forming awareness of their rights. His role was active in empowering them, but it did not reach the hoped. Most statistics indicate that there is no clearly defined media strategy in the linguistic discourse to discuss the subject of empowering them, with the multiplicity of communication channels interested in the subject, so the study recommended the need to develop a media strategy to discuss drawing a clear picture of the dedication of the Saudi media discourse in accordance with the nature of the recipient, towards the unlimited full empowerment of Saudi women In accordance with these charters and conventions..