Religious dimensions in the logos of Universities of Yemen

Abstract

This study aims to reading religious dimensions in logos of yemeni universities, it employs the mechanisms of the semiotic method with other methodological sayings in this reading, the study dealt with these logos or symbols as visual texts, and publicity speeches. the study traced the religious connotations in these logos through the visual components represented in the formation and color data, and lingual components. the study revealed a diversity in the textual components expressing religious connotations, and an active presence of those connotations in these logos, the study also announced the about importance of religious connotations in social cultural memory, and the multiplicity of its functions and richness, it aimed to present cultural concepts, philosophical visions, and publicity techniques used to promotes for knowledge and universities together.