The impact of using the balanced scorecard on strategic flexibility (A field study on the employees of the Yemeni Company for Flour Mills and Silos in the Republic of Yemen - AlHodeidah

Abstract

This study aimed to examine the impact of using the Balanced Scorecard on strategic flexibility in the Yemeni Company for Flour Mills and Silos in the Republic of Yemen, Al-Hodeidah Governorate. It also sought to identify statistically significant differences in the respondents' views on the use of the Balanced Scorecard and its effect on strategic flexibility within the company, attributable to variables such as (gender, age, educational qualification, and years of experience), To achieve the objectives of the study, the descriptive-analytical approach was employed, and a questionnaire was used as the primary tool for data collection. The sample size consisted of (270) individuals, drawn from a total study population of 884. The researcher arrived at several key findings, the most significant of which was the presence of a statistically significant positive impact of all dimensions of the Balanced Scorecard (financial perspective, customer perspective, internal processes perspective, and learning and growth perspective) on strategic flexibility in the Yemeni Company for Flour Mills and Silos in the Republic of Yemen, Al-Hodeidah Governorate, as perceived by its employees. Furthermore, there were no statistically significant differences in the responses of the study sample regarding the relationship between the use of the Balanced Scorecard and strategic flexibility attributable to personal and job-related variables (gender, age, educational qualification, and years of experience).The researcher presented a set of recommendations, including raising awareness among employees and managers about the importance of the Balanced Scorecard by organizing training courses and workshops. The study also emphasized the need to allocate balanced performance indicators aligned with the silos' objectives and working conditions in Al-Hodeidah, focusing on measuring flexibility indicators. Furthermore, it recommended investing in modern technological tools and techniques for the rapid and accurate collection and analysis of performance data, as well as training employees on using technology systems related to the Balanced Scorecard, thereby enhancing their ability to adapt to changes.